Joico Smooth Cure

SMOOTH CURE LEAVE-IN RESCUE TREATMENT Any product that can save you hundreds of dollars on professional straightening treatments is worth a round of applause. And we’re pretty confident you’re going to give a standing O to our Leave-In Rescue Treatment, which actually mimics the results of salon Keratin applications. Not only does the formula reduce damage from thermal styling, combing, and brushing, but its results hang in there for a full 3 days. Perfect choice for: Those with curly, wavy, coarse, or frizzy hair who crave a smooth, silky texture. (Or rather, lack of texture.) Here’s how: Shampoo and condition hair, then work in a few drops of this concentrated, heat-activated treatment, to prep hair for a smoothing blowout. The inside secret: Hydrolized Keratin penetrates into the cortex, bonding with hair’s own Keratin and replenishing lost protein. Our exclusive KeraShield Complex (with Keratin, Brazil Nut Oil, and Tucuma Butter) dives in to strengthen, straighten, and protect hair from high humidity.